Out Think Hidden

IBM and the New York Times’ T Brand Studio have introduced a new augmented reality (AR) application profiling early unsung heroes of innovation in STEM fields.

Reveal their inspiring stories when you scan an AR marker like the one below. Activate text, photos and video content about these hidden figures within ad units on nytimes.com, via ads in select print editions of The New York Times, and at 150 geofenced locations throughout the U.S.

Placing these hidden figures out in the world as virtual monuments for you to explore is our way of imagining a world where every STEM innovator can be encouraged, recognized and celebrated.

Download the new T Brand Studio AR app to see hidden heroes of STEM. Use the app to scan the marker at below and meet your first hidden figure.

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